Samsung Electronics has opened a permanent built-in appliance showroom on the first floor of Kitchen Center Löhne in Löhne, Germany. Rather than displaying appliances only as individual products, the showroom lets visitors compare how multiple products look together in a kitchen setting. Source
The showroom is intended primarily for industry partners, including kitchen retailers, planners, and buyers. They can explore Samsung’s built-in appliance lineup and connected kitchen solutions year-round. For consumers, the first question is not simply whether they can visit the new showroom, but whether it is open to them. Source
First, Check Who the Showroom Is For
The showroom is designed for industry partners to examine products and hold discussions. Its central area accommodates partner meetings, briefings, and training programs as well as product demonstrations. It should not be assumed to operate like a store open to the general public. Source
The information provided does not specify whether consumers can visit, how to book a visit, the hours of operation, or entry requirements. If you are considering a visit, check the latest guidance from Samsung or Kitchen Center Löhne for eligibility and procedures before making travel plans. Source
What Can You Compare Across the Kitchen Displays?
The exhibition space is designed to recreate real residential and kitchen environments and showcase three built-in kitchen packages. The kitchen furnishings feature different concepts, including wood, white, and navy, so visitors can see how the products fit into each space. Instead of comparing product names alone, they can consider appliance combinations alongside the look they want for a kitchen. Source
Industry professionals preparing for a visit or discussion may find it useful to decide which kitchen configurations they want to compare. Looking separately at the appliance combinations and furnishing concepts in each of the three packages can help them frame more specific questions about what to assess in each setting. That approach makes use of the showroom’s focus on comparing product configurations and kitchen concepts. Source
How Should You Assess the Appliances and AI Features?
The displays include an induction cooktop with an integrated hood and a Bespoke AI Dishwasher with AI Wash, both described in Samsung’s materials as products launched this year. Built-in and freestanding refrigerators are also on display, along with a Bespoke AI Oven that supports AI Pro Cooking. The showroom is set up to present several types of kitchen appliances together, rather than just one category. Source
An AI feature name on a display does not mean every model offers that feature in the same way. Availability and results can vary by product model and conditions of use. If a product interests you, check the specific model and usage conditions—not just the feature name—to determine what you can actually use. Source
What Can Industry Partners Ask About?
The showroom’s central area is used for demonstrations, meetings, briefings, and training programs. Visitors can also receive information about Samsung’s B2B platform, SPACE, as well as ordering procedures, product inventory, and specifications. The space is intended not only for viewing products but also for partners to continue product evaluations and business discussions. Source
Industry partners planning a visit can separate their questions into two groups. On-site, they can review the specifications and demonstrations of displayed products. For business processes, they can request information about SPACE, ordering, and inventory. The availability of these topics at the showroom does not, however, establish eligibility for SPACE or actual ordering terms; partners should ask about any requirements separately. Source
What Does the German Showroom Mean for Europe?
Samsung has described the showroom as initially focused on the German market. It says it plans to use the space as a hub for demonstrations, training, and collaboration for Samsung teams and kitchen industry partners across Europe. The current permanent space in Germany should be distinguished from that future European role. No specific expansion timeline or operating scope has been provided. Source
The space also serves as Samsung’s exhibition area during Küchenmeile A30, a kitchen industry trade show held each September around Löhne. Samsung says it has participated in the event since 2013. The key change is that this is a year-round showroom for industry partners, not a space that appears only during the trade show. Source
What Should You Check Before Visiting or Choosing a Product?
Consumers have two immediate questions to resolve. First, if you want to visit, confirm whether the showroom accepts general visitors and check any booking, operating-hour, and entry requirements. Second, if an appliance on display interests you, look beyond the package’s appearance and confirm which AI features are available on the model you want and under what conditions. The existence of the showroom does not establish that you can visit it, just as a feature on display does not establish that it is available on your chosen product. Source
Kitchen industry partners have more to assess. They can compare the three packages, identify which demonstrations or training they need, and decide what information to request about SPACE, ordering procedures, inventory, and specifications. The showroom provides a permanent space for those comparisons and discussions, but partners should confirm visit procedures and platform eligibility before making plans. Source