Google introduced Vertical Video Unification for Display & Video 360 on September 28, 2026. DV360 is a tool used by advertisers and agencies to buy and measure digital ads across publishers. The new workflow brings vertical video purchases and measurement into one place. Google also says Gemini supports parts of buying, execution, and measurement in the platform. Source
The workflow described
Instead of managing every publisher separately, an advertiser can work with vertical video inventory across channels from the DV360 platform. The announcement concerns advertising operations. It does not describe a new consumer video editor or a feature that viewers must enable on their phones. Reach refers to distinct people reached by an ad, rather than the total number of times an ad appeared. Source
Reading the test results
Google reports that an initial test involving Unilever Hellmann’s and WPP Media increased unique reach by 24 percent and reduced cost per unique user by 25 percent. Those figures describe the named test. The short announcement does not provide enough detail to generalize the result to every campaign, budget, or publisher. Advertisers should treat the numbers as an early example. Source