LG Uplus has introduced “Simply. U+” as a commitment to making customers’ telecom experience easier and more convenient. In September 2026, its newsroom pointed to the integrated U+one app and the Simple. Lab customer participation platform as examples. The key development is not the announcement of a single feature, but the company’s stated aim to reduce complexity when customers use its app, contact customer service or visit a store. Source
Customers who use the LG Uplus app, customer service center or stores could be affected. The key distinction is between the brand’s promise of simplicity and the features actually available for a service you use. The newsroom describes changes across several customer touchpoints, but the materials provided do not establish whether specific features are available or what terms apply. SourceSource
What can customers expect from the app?
The newsroom’s Simply. U+ coverage cites the integrated U+one app as an example. It illustrates a goal of simplifying the app experience when customers need to complete multiple tasks, but the available material does not specify which features are available to whom. If you need to do something in the app, check the guidance for that feature rather than assuming the “integrated app” label means every required step has changed. Source
What role will AI play in customer service?
Content published on September 22, 2026, outlined a plan to use AICC to resolve simple inquiries more quickly and let customer service agents focus more closely on what customers are saying. For users, the practical questions are whether AI will handle their inquiry and how they will reach an agent when needed. The provided text, however, does not identify the types of inquiries covered or report actual results, so it cannot establish that customer service has changed in the same way for everyone. Source
Where does feedback about stores go?
A September 14, 2026, article reported that Simple. Lab, a customer participation platform, had received 1,218 comments about LG Uplus stores. The feedback concerned issues store visitors experience directly, including wait times, the burden of visiting, opportunities to try products and the consultation process. The platform offers a channel for gathering customer feedback, but that figure alone does not show which stores, if any, made changes in response. Source
Why focus on complexity?
LG Uplus said it surveyed 2,169 people about the complexities of life in partnership with Long Black. Content featured on the same newsroom page said 31.6% of respondents identified “time management” as the most complicated area. That helps explain the company’s emphasis on simplicity, but it does not mean the app or customer service has actually reduced the time users spend on tasks. Source
What should customers check now?
The LG Uplus newsroom also reported that the Simply. U+ rebranding project won a prize in the Brands & Communication category of the Red Dot Design Award 2026. An award for a design project, however, is separate from how easy an individual service is to use. Customers looking for a feature in the app, planning to contact customer service or preparing to visit a store should check the relevant service guidance for available features and procedures. Source
What is clear for now is that LG Uplus has set out an aim to reduce complexity across customer touchpoints, including its app, customer service and stores. The information comes from the company’s newsroom, however, and does not confirm the scope of implementation, detailed terms of use or subsequent changes. Rather than assuming everything has already become simpler, check the guidance for the service you plan to use. SourceSource