The News, Explained
Kakao announced changes to KakaoTalk Channel homes and posts on October 20, 2026. A new content-style home presents posts in a grid, while card-style posts let readers swipe through photos and videos horizontally. The update adds separate choices for presenting a whole channel and an individual post. Source
A home organizes the channel; a post presents one item
A channel home is the screen where visitors explore its introduction and content. Operators can choose the existing general home or the new content-style home. The latter gathers posts and short-form videos in a grid. After opening an item, readers can swipe vertically to browse more posts and short videos from the same channel. Source
Profiles can use a photo, an introduction and a category. Business channels can also customize their home background with photos, video or colors. Shortcut buttons for coupons, reservations or calls are configured around the functions that the particular channel offers. Source
A card-style post can contain up to 40 photos and videos combined. Readers swipe horizontally through them, and operators can add one link and one location. The existing blog-style post remains available for detailed text. Editing, previewing and publication settings now take place in one screen. Source
Consider a hypothetical shop channel. Displaying its accumulated new-product posts together is a choice about the home; showing one product from several angles is a choice about an individual post. An operator separating visual introductions from detailed written guidance can therefore consider home type and post type independently. This example applies the differences between the announced formats.
Qualified individuals can apply for conversion
Eligibility to apply for business-channel conversion has expanded from businesses to individuals with professional qualifications. Partners who pass conversion review and receive approval can use a new career card to introduce their professional field and experience. The expanded eligibility and the approval process are both part of the change. Source
OYOPICK’s Take
The useful addition is more control over which information a channel presents first. A channel that regularly posts products or scenes from its premises can use the grid to show the flow of its updates. Keeping the blog format also leaves room for posts where conditions or detailed explanations matter, allowing the format to follow the material.
More choices call for a clearer publishing purpose. A larger image allowance can scatter information if the visuals do not connect with the explanation a reader needs. When card links and locations and home shortcuts follow that purpose, the path from browsing content to reaching a relevant service could become clearer. We also hope career cards on approved channels develop into a clear way to understand the professional expertise being presented.